100639249-1 1516287768402000 Digital Advertising Strategies to build your brand and increase business opportunities - Success IQ

Episode 182

Published on:

5th Jan 2022

182 - Meredith Kallaher: Digital Advertising Expert

About my guest:

Meredith Kallaher is a self-professed podcast addict when she heard Rick Mulready, of The Art of Paid Traffic, say “Facebook ads are simple. They are all about the numbers,” everything for Meredith Kallaher just clicked.

An A-Ha moment, maybe?

Her CPA and 6 years with PricewaterhouseCoopers combined with her social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. “I love numbers,” Meredith thought as Rick explained that successful ad strategies required Managers to understand the lifetime value of a customer for a business, compare that to the related acquisition cost by evaluating target audience sizes, cost per lead, return on ad spend, and click-through rate percentages.

“EASY” said all the creative CPA’s in the room!

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About the Podcast

Success IQ
For Entrepreneurs wanting to create and live an exceptional life.
Internationally acclaimed performance and mindset expert Geoff Nicholson is passionate about supporting entrepreneurs, business owners and high achievers to transform their results. He started this podcast to interview other business and thought leaders to discover the strategies, techniques and the mindset they have adopted to create exceptional results in life and business.

Success leaves clues and by finding the ways others have built a healthy success as well as getting the support to level up your skills and attitudes is the true definition of developing a Success IQ

About your host

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Geoff Nicholson

Geoff is a father and husband first put close second is a passion to support people in becoming the best versions of themselves so they can create businesses and enjoy life to the max. He believes that everyone can enjoy an exceptional life, they just have to be willing to do the work.

He also is a fan of Sci-Fi and Action movies :)